WHAT WE SEE IN THE ACCOUNTS
Ads bring people in. What happens next, nobody measures.
We reviewed more than 50 accounts of developers and brokerages in Mexico: their ads and their websites. This is what keeps showing up.
32 of 33
The same ad, thirty times.
Without a signal of which ad brings buyers, the only lever is repeating the one that gets the most messages. We saw accounts with 32 of 33 identical ads.
1 in 3
Advertising without measuring.
One in three accounts has no Pixel. And the ones that capture through WhatsApp see nothing either: the Pixel doesn't know who wrote or who bought.
10 s
The ad promises. The site fails.
Sites that take up to ten seconds on mobile, broken WhatsApp links, and a price in the ad that doesn't match the site.
3 apps
Disconnected tools.
They already pay for WhatsApp Business, a CRM and analytics, but none of them talk to each other. The lead lands on a phone and nobody follows it from there.
32 of 33
The same ad, thirty times.
Without a signal of which ad brings buyers, the only lever is repeating the one that gets the most messages. We saw accounts with 32 of 33 identical ads.
1 in 3
Advertising without measuring.
One in three accounts has no Pixel. And the ones that capture through WhatsApp see nothing either: the Pixel doesn't know who wrote or who bought.
10 s
The ad promises. The site fails.
Sites that take up to ten seconds on mobile, broken WhatsApp links, and a price in the ad that doesn't match the site.
3 apps
Disconnected tools.
They already pay for WhatsApp Business, a CRM and analytics, but none of them talk to each other. The lead lands on a phone and nobody follows it from there.
They all know what a message costs them. Almost none know what a buyer costs.
Cost per message
$400
Cost per buyer
$00,000
THE DASHBOARD
A view of what's happening. Control over what's next.
Conversations, profiles, and assignments in one place. A history for follow-up and metrics to understand demand.
What are they looking for?
Areas and developments requested, purchase intent, and profile information.
Where do they stall?
Conversation stages, qualification, and opportunities awaiting assignment.
Which actions were completed?
Documents sent, advisor acceptance, and recorded appointments.
- Ficha en PDF enviada
- Asesor aceptó la asignación
- Cita confirmada
THE SYSTEM IN YOUR OPERATIONS
Three moments. The same context.
Information stays with the prospect throughout the process. Your team can see what they requested, what they received, and what still needs to happen.
- 01
Respond and profile
The agent retrieves information about your developments, identifies intent, location, and budget, shares information sheets, and qualifies prospects according to your sales criteria.
Busco lote para construirTe comparto la ficha de Reserva del Pacífico - 02
Coordinate the team
The system recommends an advisor according to the agreed rules. You can approve, reassign, or take over the conversation. The advisor receives a notification to accept or decline, and the status is updated in the dashboard.
Asignado aElena VargasAceptó - 03
Keep things moving
The workflow can coordinate appointments, send invitations and documents, and record actions. Your team retains the history and can step in when needed.
Llamada con asesor13 sep, 12:45 p.m.Confirmada
Domus · Conversaciones
Every conversation is tagged as coming from an ad or from the site. You know which campaign is bringing people in before opening anything.
How far the conversation got: greeting, profiling, or already assigned. It tracks the process, not the prospect’s mood.
Whether it is still active, waiting for someone to take it, or which advisor it went to.
Cold, warm or hot. The quick read on who is worth attending today.
The number behind the temperature. It is calculated with the criteria we agree with you, not a generic formula.
Opens the full conversation, with its record, its assignment and its history.
EVERY CONVERSATION, IN DETAIL
Everything that happened, in a single record.
As the prospect moves forward, the system gathers the information your business considers essential. How it responds, who it is assigned to and what gets measured are tailored to each operation.
Hola, quiero informes del desarrollo
Hola Paola, te comparto la ficha de Reserva del Pacífico.
Habitacional
The thread exactly as it happened on WhatsApp. The agent asks questions, shares information about the developments and makes the privacy notice clear.
Which advisor it went to and since when. You can release it, reassign it or take it yourself: while you have it, the agent stays quiet.
Stage, status, channel and which ad it came from. When you assign it you can leave notes so the advisor gets the conversation with context.
Llamada con asesor · 13 sep, 12:45 p.m. · Elena Vargas · Meet
If something gets scheduled — an event, a guided tour or a call — it is scheduled from the conversation and stays on record.
12 sep, 08:21 p.m. · por WhatsApp
Which document was sent to the prospect and when.
Each criterion adds points and you can see why: down payment, area, product, whether they asked for a call. The total sets the temperature.
CUSTOMIZATION
The system is built. We adapt it to your operations.
Together, we map how you respond to inquiries and coordinate your advisors. From there, we define the agent's behavior, workflows, and dashboard.
Additional integrations or features are defined in the implementation scope.
Activos para recibir: 41
How many advisors are active to receive opportunities. The system only distributes among them.
A new advisor joins and is ready for the rotation without anyone touching configuration.
Jr or supervisor. The profile decides what they see, what they can approve, and whether they receive opportunities or only supervise.
Their WhatsApp and their email. That is where the notification to accept or reject an assignment arrives.
They go on holiday or leave the team and drop out of the rotation in one click. Their past conversations stay where they are.
META ADS
What a buyer costs, not just a message.
We cross what you spend on Meta with what happens in each conversation. And we report back to Meta who actually moved forward, so it looks for more people like them.
THE SPEND
54,320.80 MXN
248,900 impresiones · 5,910 clics
What was invested in the period, with impressions and clicks. It is the starting point, not the result.
THE CONVERSATIONS
151 conversaciones
136 con clic rastreable · 399.42 MXN cada una
How many chats the ads opened and what each one cost.
THE COST PER LEAD
83 leads
654.47 MXN por lead
Of those conversations, which ones actually qualified. That is the number that matters.
BY AD
MXN por lead
Each ad with its cost per lead. That is where you see which one to scale and which one to turn off.
BACK TO META
3 ventas reportadas
31,600,000 MXN en total · 0 eventos sin entregar
Leads, visits and sales go back to Meta as events. If one fails, it retries on its own.
CONTENT
A month of posts, planned and in plain sight.
Instagram and Facebook publish on their own at the right time. LinkedIn and YouTube are planned here and posted by hand. Every piece shows what stage it is in.
0
Publicados
0
Programados
58
Por producir
0
Fallidos
Jueves 22 de octubre · 3 piezas
CONTENT CREATION
From brief to post, with a person approving.
Every piece starts from a brief: hook, message, call to action and shots. The agent produces the video and the text; you review, adjust and approve.
- 01
THE BRIEF
ConfianzaDetrás de cámarasLlamado · Escríbele a Monty por WhatsApp: el enlace está en la bio.
- 02
GENERATE CONTENT
monty_start.mp4Video · 10 s · 9:16 y 16:9Producir el video → - 03
PRODUCTION
El agente está armando el video…
- 04
THE TEXT
Este reel no lo subí yo. Lo programó mi tablero.
#AgentesIA #MMonterStudio #MarketingDigital
- 05
APPROVE AND SCHEDULE
ProgramadoAprobar y programar → - 06
THE RESULTS
52
Alcance
87
Reproducciones
5
Me gusta
IMPLEMENTATION AND SERVICE
We launch it.We stay with you.
Interviews, information preparation, adaptation of rules and branding, agreed integrations, and testing with your team.
- 01Interviews with whoever handles it today
- 02Preparing your developments' information
- 03Adapting the agent's rules and voice
- 04Agreed integrations
- 05Testing with your team before it goes live
Conversations according to your plan, technical operations, monitoring, and maintenance. Scope changes are agreed separately.
- 01Conversations under the plan we agree on
- 02Technical operation of the system
- 03Monitoring what happens
- 04Maintenance and fixes
ONE-TIME
Initial implementation
Interviews, information preparation, adaptation of rules and branding, agreed integrations, and testing with your team.
- 01Interviews with whoever handles it today
- 02Preparing your developments' information
- 03Adapting the agent's rules and voice
- 04Agreed integrations
- 05Testing with your team before it goes live
WHILE IT RUNS
Monthly service
Conversations according to your plan, technical operations, monitoring, and maintenance. Scope changes are agreed separately.
- 01Conversations under the plan we agree on
- 02Technical operation of the system
- 03Monitoring what happens
- 04Maintenance and fixes
ALREADY RUNNING
Scope changes — a new integration, a different rule, another flow — are quoted and agreed separately.
Before you start.
First, we understand your process. We agree on what to keep, what to improve, and what to automate before configuring the system.
Implementation includes reviewing the connection between your campaign and the WhatsApp number handled by the system. We define the required access and configuration with you.
Yes. You can take over the conversation from the dashboard and hand it back to the agent whenever you want automated support to resume.
We define this after reviewing your information, rules, and required integrations. You receive a proposal with the scope, timeline, and investment before we begin.
LET'S TALK ABOUT YOUR OPERATIONS
Let's start with how you work.
Tell us what you need to solve. We'll define the next step with you.